Customer Relationship Management (CRM) in the world is now widely used by many companies to manage a business process, especially in lead management. The usefulness of CRM applications in building relationships between companies and customers can be a means of improving business performance.
A company definitely wants to establish a good relationship with customers so that they will buy your products again. However, managing the company’s many customers makes it difficult for the company to control and manage. By using the best CRM Application to monitor and manage sales activities. Let’s find out more about Customer Relationship Management (CRM) from its explanation to the following CRM examples!
What is Customer Relationship Management?
Customer Relationship Management is a system used to help businesses manage relationships with customers and prospective customers. The purpose of implementing a CRM system is to improve customer service and drive sales growth.
CRM systems can collect customer data from various communication channels such as websites, email, telephone, chat, and social media. The data is then stored in a centralized database and can be accessed by many teams within an organization or business. Centralized data integration makes the CRM system a business solution in accelerating sales, facilitating marketing activities, and helping customer service solutions.
3 Advantages Customer Relationship Management in Business
The presence of customer complaint applications such as Customer Relationship Management (CRM) can certainly help company owners handle all complaints with fast and good handling. However, behind it all, of course there are benefits that you can later get from implementing CRM in business, such as:
1. Can Increase Customer Loyalty
With all the information about customers that will be collected through SMS, email, phone calls, websites, and social media, it can make companies understand customers consistently, can answer questions according to their needs, easily find solutions to problems that customers face, and can even give more attention at special customer moments.
Automatically, the attention you give can increase customer loyalty to products and brands. The data collected through CRM can also be a provision for companies to make various improvements and improve service quality to be even better.
2. Efficient Use of Company Budget
With the implementation of Customer Relationship Management (CRM) in business, of course you will also be able to reduce marketing costs. Why is that? Because, each product released has certainly found its own market share. Therefore, you don’t need to do a survey anymore.
The use of CRM in running your business can also help improve service to customers, but still be able to streamline the company’s budget so that it is not wasted on customer service that is less targeted.
3. More Effective Operational Activities
The presence of Customer Relationship Management (CRM) applications will provide a lot of convenience, especially in handling complaints from customers. You no longer need to spend administrative costs to bureaucratic costs that might arise when the complaint is not resolved.
Customer Relationship Management Example
Here are some examples of Customer Relationship Management (CRM) that are innovative and worth trying.
1. CRM Example on Company Website
You can implement CRM to capture and manage leads from your company website through a form. This form will be filled in by customers who are interested in your product or just want to consult. Then the CRM system in the company will automatically record and store it into the database. Then, the sales or marketing team will follow up on these leads.
2. Application of CRM to Company Email
Email is one of the important communication media for companies. An example of CRM on company email is by distributing marketing emails to customers. Email integration with the CRM system can make it easier for you to do email blasts and direct customers to certain promo pages on other business channels.
3. Example of CRM in Sales and Customer Service
Examples of CRM in sales and customer service can be found especially in retail companies. Where CRM in retail companies can help manage and automate sales systems such as recording orders, tracking distribution, stock inventory, invoices and more.
In addition to sales, the application of CRM in companies can also help improve business customer service. With an integrated system, you can easily monitor and respond to every incoming customer request. So there are no more customers who feel neglected.
Career Path of a CRM Specialist
CRM specialist is a person who is in charge of maximizing the use of CRM software in the company. A career in CRM is currently in high demand. CRM is the largest marketing software with the fastest growth.
CRM is also an important division because it builds and maintains relationships with customers. CRM is able to understand customer needs and wants so that CRM improves customer experience and sees sales opportunities. CRM career progress:
- CRM Analyst/CRM ops
- CRM Specialist/CRM Associate
- CRM Associate
- CRM Lead
A CRM can also venture into other divisions such as campaign manager, marketing branding, product manager, UX researcher, and so on.
Recommended Digital Marketing Bootcamp that Learns CRM
1. RevoU
RevoU offers a three-month intensive learning programs, scheduled outside of working hours. Participants interested in joining RevoU’s learning program only need to commit 15 to 20 hours per week to attend live interactive classes five days a week. In the digital marketing program, you will learn:
- Measuring Performance & Budget Allocation
- Product Marketing & Landing Page
- Marketing Analytics
- Social Media Ads
- Google Ads
- Search Engine Optimisation
- Content Marketing
- Social Media Organic
- Customer Relationship Management
2. Course-Net
Only at Course-Net will you be guided by experienced coaches from basic digital marketing techniques, increasing website rankings, leads to increasing sales conversions with a curriculum according to industry needs. In the digital marketing program at Course-Net you will learn:
- Basic Digital Marketing
- SEO (Search Engine Optimisation)
- SEM (Search Engine Marketing) & Google Ads
- Facebook & IG Ads
- Email Marketing & Final Study
- Market Research
3. Rakamin
At Rakamin bootcamp, you will get 49 learning sessions and 14 mentoring sessions over four months with expert tutors. Here are the modules that you will learn at Rakamin Academy:
- Introduction to Digital Marketing
- Internet Advertising (Google Ads)Content Marketing (Content, Idea & KOL)
- Internet Marketing (SEO & WordPress)
- Social Media Marketing (Organic & Paid)
- Customer Relationship Management
- Research & analytics (Market Research & Google Analytics)
- Strategic Planning (Strategy & KPIs)
- Campaign Reporting
- Softskill Series
- Career Shifting Preparation (CV, Portfolio, & Interview)
That’s the explanation of Customer Relationship Management (CRM), CRM examples to digital marketing bootcamp recommendations that you should know. Hopefully the information we present is useful, and gives you additional knowledge. See you in the next article.
